Design means first impressions. Design means telling a story. Design means emotion, art and creativity. To me, design is the foundation for evoking feelings in someone. As a PR professional, I understand the power of words. I utilize the power of words to make an impact, and I embrace the emotions that can be concocted from a single sentence. As a designer, though, I believe that a picture can truly be worth a thousand words. Being a designer allows me to create that picture. As a PR professional first and foremost, I’m looking to harness a better understanding of how design impacts the way an audience interprets something, whether it be a brand, a book, a magazine, a news story. I want to delve into how graphics can help create cohesion within a company. A PR professional needs to be a storyteller, and design is one of the most important aspects of that process. I’m a design novice. I took Journalism 103, a course dedicated to teaching the basics of graphic design that is required for all majors within the journalism program at Ball State. And I loved it. But I haven’t really developed a signature style for myself yet, so a lot of how I’m defining my design style is through my inspiration – things I look at and go “This is the neatest thing I’ve ever seen.” And I take that and keep it in my brain encyclopedia until I can find a time and place to channel it into my own work. I find that I gravitate toward more modern designs with an industrial femininity. I like bold lines and colors with some softness and texture incorporated. I follow the fashion industry pretty closely, and I draw a lot of inspiration from there. I like designs that have hard-edge aspects to them but then softens it up. Here's what I mean:
Interior design is also something that find intriguing, so I try to incorporate aspects of interiors that I like into graphics. I tend to like cleaner interiors with straight lines with mostly muted colors but the occasional pop. And sometimes I like it to feel more eclectic, but that really just depends on my mood. Here's what I mean: I also like to look to magazine covers and spreads for design inspiration – both modern and vintage. I’m really fond of the art deco period and styles for graphic design. I also find that the bold simplicity of design in the 20s and 30s aligns with the more modern graphics that I gravitate toward. Here's what I mean:
Of course, I understand that when you’re an advocate for a brand, it’s important to show flexibility. Molding my own style into what a brand is expecting will be integral in my career as a brand advocate-slash-designer.
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AuthorI'm Jess. Tidbits of life that inspire me to do what I love. Archives
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